Citizen Watches - Since 1930, with a multi-cultural mindset that fosters excellence and creativity - a true manufacturer d’horlogerie;
The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over.
It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging experience toward exploring new possibilities.
A pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such special batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience the unrestricted joy of wearing and using a CITIZEN watch.